Visit Suwannee County – Madden Media

    Underwater cave diving at Suwannee County Florida Springs.
    Visit Suwannee County portrait

    Project Need

    Suwannee County Tourism Board hired a media company to put together a media and marketing campaign to encourage tourism to the county. Some of the content they needed was centered around Florida's magical underwater caves and springs. Because of the specialized nature of underwater photography, a skilled photographer and underwater models were needed.

    Creative Angle

    The KGM team worked with Suwannee County Tourism, Madden Media, and Waymack & Crew to identify locations and images to be created that show the unique and beautiful nature of Florida's springs. Two days were designated for the shoots, one for surface and free-diving images, and the second for cave diving. The KGM team provided surface and underwater safety support, a team of skilled and experienced underwater models, and an underwater photographer who is a certified technical cave diver.

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    Outcomes
    And
    Products

    28 Publication Ready Images

    2 Days of Successful Media Content Creation

    Underwater Cave Diving Images at 2 locations

    Completion of Project with Zero Safety Concerns

    Two women friends sitting on rocks in the water at a local Florida Spring in Suwannee County.A couple stands in the water at Ichetucknee Springs State Park.A couple enjoying the water at Ichetucknee Springs.A woman swimming under the water at the basin at Ichetucknee Springs.A couple swimming at Ichetucknee Springs State Park, photographed from below.Freediver rests at the edge of the sinkhole for Blue Hole at Ichetucknee Springs State Park.A freediver descends above the eel grasses in Blue Hole at Ichetucknee Springs State Park.A mermaid swimming underwater in a spring basin at Royal Springs, Suwannee County, Florida.Two cave divers follow a line to the exit of an underwater cave system at Wes Skyles Peacock Springs State Park.Sidemount cave diver enters the cavern zone of the P1 entrance for the Peacock cave system.Two cave divers descend into Orange Grove sink at Wes Skyles Peacock Springs State Park.Scuba diver resting at the bottom of a Spring basin preparing to enter the underwater cave system.An underwater photo of two kayaks at a local Florida Spring.
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