Florida Springs Council

    Canoe at Florida Springs with algae covered Spring basin caused by fertilizer input.
    Florida Springs Council portrait

    Project Need

    The Florida Springs Council was awarded a grant to create a social media campaign around affecting the behaviors of people that are harmful to Florida's springs. The grant required the creation of photo and video social media content to implement a public education campaign with hopes of widespread social media dissemination.

    Creative Angle

    The KGM team worked with FSC leadership to develop broad ideas of social media content from which KGM further defined the photo and video content created and captured. The creative angle was built around the need for awareness of fertilizer and water bottling impacts.

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    Outcomes
    And
    Products

    40 Publication Ready Images

    8 Fully Developed Social Media Content Videos

    3 Hours of Raw Video Content

    6 Days of on-Site Photo & Video Production

    5 Local Florida Springs Documented

    Algae covered Florida Spring representing a manicured lawn with a yard of the month sign.A woman floating in a Florida Spring surrounded by hundreds of plastic water bottles, representing less than 1 minute of bottling.Woman floating in a Florida Spring wearing a dress made of plastic flowers, each one made from a locally bottled water bottle.A Spring for Sale sign next to a Florida Spring basin with a boy sitting in the background looking sad.Boy and grandpa in a canoe floating over top of the basin of a Florida Spring.A boy points towards a bird overhead while canoeing with his grandpa at a Florida spring.Mother and son snorkeling on the surface of a Florida Spring.
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